Creative direction · film · AI

Hominem

In a world increasingly made by machines, the human hand is the only thing worth anything.

Made by a human.

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Directed at the human — the work is for people, not machines.

Selected work

A small selection of recent projects.

001

Film direction

A quietly cinematic treatment that keeps human gestures at the center of every frame.

002

AI-assisted production

A disciplined, editorial approach to technology-enabled storytelling and brand systems.

003

Brand identity

Type, texture, and tone built to feel handcrafted in a digital-first context.

004

Music & sound

A restrained sonic palette that supports atmosphere without overwhelming the human voice.

Apparel graphics

Clothing marks, labels, and system graphics.

Dark
H//M\\N

H//M\N on void

Parchment on void. The mark reads as a quiet signature for apparel and workwear applications.

Light
H//M\\N

H//M\\N on cream

Void on cream. The same mark reverses cleanly for lighter colorways and premium apparel pieces.

Gold
H//M\\N

Accent colorway

Gold on void. Reserved for limited runs, hardware and embroidery details to keep the accent earned.

System
H//M\\N

HUMAN + H//M\\N

A stacked system for tags, labels, and graphical brand applications across apparel and site touchpoints.

Garment placement

Where the marks live on apparel.

Use the marks as chest graphics, left-chest signatures, tags, and subtle labels across the merch system.

HUMAN

Front chest

HUMAN is the quiet detail that supports the brand system.

H//M\\N

Left chest

H//M\\N is the quiet detail that supports the brand system.

HUMAN / H//M\\N

Hang tag

HUMAN / H//M\\N is the quiet detail that supports the brand system.

Made by a human.

Human-centered work with quiet precision.

For this first chapter, the work is intentionally restrained — photography and motion emerge from a foundation of precise type, tone, and composition.

FilmDirectionBrandIdentityAISound

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